Allan McLennan, Founder, President & Global Market Technologist/Analyst/Advisor
Allan McLennan is the Founder and President of the PADEM Media Group participating in the future of multi-platform media, entertainment, games, advanced advertising, data analytics, video and IP television.
Mr. McLennan has been instrumental in the advancement and understanding of IP delivered content worldwide participating respecting cultural impact and behavior shifts in the creation/innovation and has packaged and/or sold multiple new offerings himself throughout the world on 7 continents, in 17 countries in over two and half billion households. Today through the PADEM Media Group he works in leadership and consulting roles with corporations deploying new IP delivered engagement economics and techology that enhance enjoyment as well as lifestyles via television offerings that include OTT, VOD, UEN video distribution networks and mobile connected devices, including as an example today in Asia with REAL Networks with media players on over 1.5 billion devices as well as owning the SmartTV category with 34% of the market in 2016.
Allan has been recognized as one of the most broadly informed and connected people in media and entertainment technology worldwide, recognized by the UK based global research corporation Informa as one of the "Global Connected 100" and impactful voices in 2014, 2015 & 2016.
Prior to founding PADEM, McLennan was the founding president of Rentrak corporation's (NASDAQ: RENT) AMI/Advanced Media and Information Division, a leading intelligence provider of media engagement and usage for the entertainment and television industries. Among his other engagements include Ericsson, Deluxe on-demand, TIVO, Microsoft, Irdeto/NASPERS, SAMSUNG, COMCAST, Edgeware, Universal, Microsoft, Bit Torrent, Disney and AMC/DMC throughout the EU.
His participation on executive teams has created and built out numerous firsts as SVP on the first global IP on-demand subscription service (3 million subscribers); EVP for the first advanced residential management STB (MSFT Media Center), first CD-ROM game (Lion King), Founding officer/VP worldwide marketing Worlds Inc. (world's first 3-D, virtual reality (VR) multi user interactive worlds with Steven Spielberg on his Starbright world for seriously ill children). Allan also co-produced he first fully shot on mobile phone TV Series “Africa Diary” for the SUNDANCE Cable Channel, as well as facilitated investment funding, mergers and acquisitions for a wide range of companies and developed advanced advertising technology for which he was co-awarded five patents. McLennan, is a global speaker and an active member of the Academy of Television Arts & Sciences (Emmy’s), the Producer Guild of America and SMPTE and holds an MBA in International Strategy / (Behavior) Economics
All told, he has been in the forefront of media and entertainment technology even during college years when he brought forth Sierra on-line games, Digital Micro Systems, worked on the Apple 2C launch, strategist on the global launch of LEXUS Automobiles, Ziff Davis/NYC publishing incubating technical magazines, as well as receiving a NIST grant in AI Bot development.
McLennan speaks on related topics including cultural impact of new technologies worldwide extensively and participates aggressively (as best he can) as a competitive master skier, sailor, mtn bicyclist, member of MENSA and as a hop-along runner in races near his home in the San Francisco bay area.
Current Project Partners:
- J. Weber - Past President of ATT Content/Advertising and Corporate SVP, Current CEO ZoneTV
- J. Halliwell - SVP Global Sales; Software. HP; Past GM, Microsoft Entertprise, Current Global VP Amazon Media Services
- J. Buttersworth, Founding & retired SVP Technology, DirectTV
- F. Dawson - Current Editor & CEO of ScreenPlays - Global Technology Journalist
The Advisory Council:
- Van Baker, Vice President, Gartner - Mobile
- Taras Bugir - President - Decentrix Analytics (former Worldwide Managing Director of Media/Cable - MICOSOFT)
- Dr. Alan Messer - CTO General Motors Innovation, former VP Head of Advanced Technology Lab, SAMSUNG Silicon Valley R&D Center