Allan McLennan, President, Chief Analyst & Founder
Allan McLennan is the Founder and President of the PADEM Group and is a pivotal innovator and leader, participating in the future of multi-platform media, entertainment, advanced advertising, video and IP television.
He's been recognized as one of the most broadly informed and connected people in media, entertainment and technology, if fact recently recognized for the second year in a row by the UK based global research corporation Informa as one of the 2014 & 2015 Global Connected 100.
His long-term vision, strategic thinking and anticipation of marketplace needs today has been said to contribute in helping shaping IP delivery of TV and its media services uniquely addressing both the technology and business issues of device fragmentation for technology innovators, service providers, advertising advancement and content aggregators.
During his career his combination of entrepreneurial, corporate management and understanding of engineering skills has enabled him to build talented teams that has been in the position to power media technological change and create value in the software, hardware and networking sectors around the world. Through PADEM’s direct strategic engagement in global deployment on the new needs in television/video evolution, media, advertising and data analytics growth across platforms he been in the enviable postiong to contribute to overall industry advancement, debate and growth.
Allan has contributed to helping over 8 start-ups - start up, been a founding diviaion President of a NASDAQ (RENT) traded corporation with multiple LOB's, key member of established executive teams and is an advocator on all things digital advancedTV and global media/cultural advancement working with companies worldwide in SmartTV / Connected TV, Software defined TV, Mobile Apps, DAI/Adtech and viewer engagement/advertising analytics via cloud based distribution of media.
He has and is participation in the creation/innovation, packaged and/or sold multiple new offerings throughout the world on 7 continents, in 17 countries in over a billion households too; is a recognized category and management executive in broadband digital media, IP video and mobile migration enabling him to work with numerous global media and technology companies, such as Ericsson, Deluxe on-Demand, TIVO, Irdeto/NASPERS, SAMSUNG, COMCAST, Edgeware, Universal, Microsoft, Bit Torrent, Disney and more on projects.
Including exploring and experimenting as co-producer the first fully shot on a mobile phone television series to be aired on a US television Network scheduled in 2015 - The Africa Diary.
On the corporate side, McLennan has an in-depth knowledge on how things work digitally and the ever evolving marketplace worldwide. Prior to founding PADEM, he was the founding President of Rentrak (NASDAQ - RENT) corporation’s AMI/Advanced Media and Information Division, a leading intelligence provider of media usage for the entertainment and television industries including VOD, digital media, and theatrical releases (box-office/rental), working with 100% of the studios, networks and most agencies and where he was quoted as stating that "in the advancement of entertainment, media and advertising, both the content and data are gold.”
On the start up side, one example, after boot-strapping a technical development team funded by producing some of the world's greatest entertainment; first CD-Rom game ie. Little Mermaid 101 Dalmatians along with co-creating Media Station’s Selectplay presenting movies, education and games to over 3 million homes globally/300k monthly plays, and as CMO developed relationships worldwide with both the carriers and content. SelectPlay was an initial on-demand OTT media IP subscription services providing content on ATT, Excite@Home, Comcast, NTL, NTT, and more. Founding officer/VP worldwide marketing World Inc (world's first 3-D, virtual, multi user interactive worlds with Spielberg’s Starbright world for seriously ill children). Lumenati/NetTV (Advanced STB/residential DVR / IP gateways - MyTV MSFT’s Media Centers initial base foundation/Universal tuners) educational digital TV line for Dell; as well as cutting his teeth in the global ad agency world as one of the supervisors on the introduction of LEXUS automobiles and their dealers into the US at Saatchi/Team One advertising.
All told, he has been in the forefront of media and entertainment technology even during college years when he brought forth Sierra on-line games, Digital Micro Systems, and worked on the Apple 2C launch, as well as the Ziff Davis/NYC publishing incubating technical magazines, as well as receiving a NIST grant in AI Bot development.
On the sale or acquisition side, he has directly participated on multiple levels from mergers to outright acquisition by multinational corporations packaging and selling of his co-owned five patent portfolio for the foundation patents of IP targeted advertising.
McLennan is an active member in the Academy of Television Arts & Sciences (EMMY's), The Producer Guild of America; SMPTE; holds an MBA in International Strategy, with a leaning towards behavioral economics and participates aggressively as a competitive master skier, sailor and hop-along running races near his home in the San Francisco bay area.
Current Project Partners:
- J. Weber - Past President of ATT Content/Advertising and Corporate SVP
- J. Halliwell - SVP Global Sales; SOftware. HP; Past GM, Microsoft Entertprise
- J. Buttersworth, Past SVP Technology, DirectTV
- F. Dawson - Current Editor & CEO of ScreenPlays - Global Technology Journalist
The Advisory Board:
- Van Baker, Vice President, Gartner - Mobile
- Taras Bugir - President - Decentrix Analytics (former Worldwide Managing Director of Media/Cable - MICOSOFT)
- Dr. Alan Messer - VP Head of Advanced Technology Lab, SAMSUNG Silicon Valley R&D Center