Allan McLennan, President, Chief Analyst & Founder
Allan has charted PADEM’s trajectory as a pivotal innovator and leader in what’s common place today and what is on the horizon in driving the future of multi-platform media, entertainment, video and television engagement.
His long-term vision, strategic thinking and anticipation of marketplace needs has contributed to the shaping of IP delivery of TV uniquely addressing both the technology and business issues of device fragmentation for technology innovators, service providers and content aggregators.
During his career his combination of entrepreneurial, management and understanding of engineering skills has enabled him to build talented teams that has been in the position to power technological change and create value in the software, hardware and networking sectors around the world. Through PADEM’s direct strategic engagement in global deployment on the new needs in media, advertising and data growth across platforms he is also keenly in place to contribute to overall industry advancement, debate and growth.
As an accomplished corporate management executive, active digital entertainment technology industry analyst and company advisor, serial entrepreneur, Allan speaks regularly and globally on IP multiplatform, digital media technology advancement, cloud based media/video management, data analytics/advertising and engagement worldwide and is passionate about it.
In fact, Allan is naturally happy, positive, focused and must have had some family relative pull a trick on him years ago and remove the part of his brain that said "you can't do that, it's impossible" as he's been doing just the opposite of that for his entire life - taking things to the next level.
Allan is currently driving next generation models with key corporations and has contributed to helping over 13 start-ups - start up, a (NASDAQ) corporate divisional president with multiple LOB's, key member of established executive teams and is an advocator on all things digital and global cultural advancement.
Focused on the cross-hairs of the television, media & entertainment offerings, advanced advertising, IP education and data analytics McLennan is a recognized global corporate/business development, marketing and product innovation executive; advocator in the development of next generation innovations in broadband digital media/television and has participated in or led advancements of digital media, broadband/cTV/SmartTV, Internet video (cloud), mobile apps, intelligent search, cross/multiplatform digital entertainment service offerings that has been estimated to reach close to a billion households.
He has participated in the creation/innovation, packaged and/or sold multiple new offerings throughout the world on 7 continents, in 17 countries too; is a recognized category and management executive in broadband digital media, IP video and mobile migration enabling him to work with numerous global media and technology companies, such as Ericsson, TIVO, Irdeto/NASPERS, SAMSUNG, COMCAST, Universal, Microsoft, Bit Torrent, Disney and more on projects involving the advancement of IP/digital media development and distribution. He has also stepped up directly, independently being co-producer the first fully shot on a mobile phone television series to be aired on a US television Network scheduled in 2014 - The Africa Diary.
On the corporate side, McLennan has an in-depth knowledge on how things work digitally and the ever evolving marketplace worldwide. Prior to founding PADEM, he was the founding President of Rentrak (NASDAQ - RENT) corporation’s AMI/Advanced Media and Information Division, a leading intelligence provider of media usage for the entertainment and television industries including VOD, digital media, and theatrical releases (box-office/rental), working with 100% of the studios, networks and most agencies and where he was quoted as stating that "in the advancement of entertainment, media and advertising, both the content and data are gold.”
On the start up side, one example, after boot-strapping a technical development team funded by producing some of the world's greatest entertainment, ie. Little Mermaid, 101 Dalmatians, his team executed and raised $15 million dollars during the beginning of the collapse of the dot.com, and for a service that was going worldwide as the world’s first IP/broadband on –demand service - no small task when everything was exploding around. Media Station’s Selectplay presented movies, education and games to over 3 million homes/300k monthly plays, and as CMO developed relationships worldwide with both the carriers and content. SelectPlay was one of the first on-demand global media services and IP delivery of subscription content on ATT, Excite@Home, Comcast, NTL, NTT, and more. On the sale or acquisition side, he has directly participated on multiple levels from mergers to outright acquisition by multinational corporations in the hundreds of millions of dollars including the packaging and selling of his co-owned five patent portfolio for the foundation patents of IP targeted advertising.
All told, he has been in the forefront of media and entertainment technology even during college years when he brought forth Sierra on-line games, Digital Micro Systems, and worked on the Apple 2C launch, as well as the development publisher for Ziff Davis/NYC on technical magazines; followed by being a founding officer/VP worldwide marketing World Inc (3D multi user worlds with Spielberg’s Starbright world for seriously ill children); CMO Media Station with the first CD-ROM games ( as mentioned - Lion King to Little Mermaid etal); EVP of Lumenati/NetTV (Advanced STB/residential DVR / IP gateways (in more ways than one, the predecessor to basically TIVO's new Roamio box), educational digital TV’s for Dell and MyTV MSFT’s Media Centers initial base foundation/Universal tuners); and cutting his teeth in the global ad agency world as one of the supervisors on the introduction of LEXUS automobiles and their dealers into the US at Saatchi/Team One advertising.
Leading up to today where he is fully immersed in advancing companies worldwide in SmartTV / Connected TV, Mobile Apps, Smart Advertising and viewer engagement/advertising analytics via cloud based distribution of media and its measurement down to device centric activity and working with the leaders around the world as mentioned as well as on the Advisory Boards of Dijit (acquired 1/28/14); Cognitive Networks and Equilibrium Networks.
McLennan is an active member in the Academy of Television Arts & Sciences (EMMY's), The Producer Guild of America; SMPTE; holds an MBA in International Strategy, with a leaning towards behavioral economics and participates aggressively as a competitive master skier, sailor and hop-along running races near his home in the San Francisco bay area.
Current Project Partners:
- J. Weber - Past President of ATT Content/Advertising and Corporate SVP
- J. Halliwell - Past GM, Microsoft Entertprise
- J. Buttersworth, Past SVP Technology, DirectTV
- F. Dawson - Current Editor & CEO of ScreenPlays - Global Technology Journalist
The Advisory Board:
- Van Baker, Vice President, Gartner - Mobile
- Taras Bugir - President - Decentrix Analytics (former Worldwide Managing Director of Media/Cable - MICOSOFT)
- Dr. Alan Messer - VP Head of Advanced Technology Lab, SAMSUNG Silicon Valley R&D Center