The PADEM Group is a market category expert in the advancement of new media and entertainment techologies, services and their offerings. Conducting indepth global research and reports, PADEM is one of the preeminent analyst and advisory firms equipping enterprises to profit in an ever expanding portable and evolving IP and mobile world.
The core of our content is an extensive network of global executives and analytics able to address the attitudes, behaviors and usage patterns of media users. Based on this understanding, we can provide a range of actionable data, insights and advice to marketing, strategy and product executives tasked with driving their revolution in leading companies worldwide.
- Setting direction. PADEM Group is adept at helping clients realize the true potential of market opportunities they face across different product lines, customer segments, geographic reach and more.
- What is the competitive landscape? It's difficult to forge a viable strategy when your picture of the competitive landscape is unclear. PADEM Group helps clients better understand their competition in order to confirm business, market and product strategies. Deliverables include market data, detailed competitive audits, marketplace perspectives and informed feedback around the competitive landscape.
- Who are you reaching? Another core competency of PADEM Group is helping clients identify key customer attributes through an indepth understanding of your marketplace. This requires not only existing knowledge but can also rigorous analysis of market data. This results in valuable insights into proprietary segmentation in virtually any market space.